Top 3 small business fears of working with a copywriter.
Honest answers to the most common copywriting fears of wellness business owners in 2023. In reality, I think that these are a mix of...
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SCALE UP
Grow wild.
Congratulations, small business owner!
You’ve got a great website, lined to the brim with click-worthy copywriting and working round the clock to create meaningful connections with your ideal customers and drive your sales. Now, let's work together to take your business to the next level.
COPYWRITING SERVICES DESIGNED TO ELEVATE YOUR AUTHORITY:
01/
Website once-over |
Quick wins & powerhouse projects.
If your website isn't capturing customers in the way that it should, I can help you review the messaging and user experience of each page and pick out the places that need work.
Website copywriting goes hand-in-hand with your website design; it’s not just about what you’re saying and how you’re saying it. If that wasn’t already enough, you also need to think about where you’re saying it to make sure you’re making the most of its potential. For example, it’s great to include a little bit about your story on the Homepage, but will it get more reads sitting in the middle of the page or right at the top?
To understand the answers to these questions, we’ll talk about your brand, including your ideal customer. Then I’ll review your website and provide you with a set of high-impact quick wins you can implement straightaway and larger powerhouse projects to work on in your own time, all in a handy document. And just to make sure, it all makes sense and you’re not left wondering, we’ll finish with a 30-min consultation to iron out any niggling questions.
Better marketing bundle |
Quick wins & powerhouse projects.
3 EMAILS | 2 SOCIAL MEDIA CHANNELS
| 1 BROCHURE/ LEAFLET
Now that we've reviewed your website, let's get started with the rest of your marketing. Send me up to 3 emails, 2 social media channels and 1 brochure/ leaflet that could do with a review and refresh of your copy and I'll provide you with a set of high impact quick wins and larger powerhouse projects in a handy document. And, of course, we'll have a 30-minute consultation to make sure everything is completely clear.
Bespoke bundles are available.
02/
Share your expertise |
Singles / Monthly bundle
BLOG POSTS | EMAIL NEWSLETTER
A blog is an effective way of sharing your expertise and improving your SEO too. But for busy business owners, I know writing a post can sometimes be one of those things you end up squeezing into a quick half hour at the end of a long week. Let me take some of the load off - I can help you write 4 x value-adding posts per month that your ideal customers will want to save for later and give you ideas for topics and titles that will resonate with them too.
A monthly newsletter pairs perfectly with regular blog posts. Not only can you share your blog posts in your newsletter but it’s also an opportunity to treat your subscribers to a monthly gift of your best offers and content. Newsletters are invaluable because they’re an opportunity to connect with people who already have enough trust and warmth towards you to actually want more in their inbox – I can help you prove to them that you’re worth the extra inbox space but also show them that they are special to you too.
+ Lead magnet
Hook your ideal customers with a snippet of what they can expect from investing in you and your business.
A lead magnet is essentially a freebie. It could be a checklist, a short guide, a calendar, a list of ideas – anything that aligns with your business goals and serves your target market. It’s a great way of standing out and offering your ideal customers a taste of what they can expect from buying your products and services. People still love something for free and if it is great quality and packed with useful information, then it could earn you a new subscriber and even a sale.
Bespoke options are available.
03/
Seasonal sales boost.
Pick up the sales pace at the time of year that matters most for your business.
Whether it’s spring, summer, Christmas or Mother’s Day, I can help you craft impactful messaging that creates meaningful connections with your ideal customers to give your business a seasonal boost.
In order to make the most of our work together and drum up as much interest and excitement as possible, please contact me about this option at least 10 weeks before your planned launch.
04/
Shine on social media.
Social media has become a must-have for most business owners and it can be a real challenge to stand out – why? Because, beyond the similarity of a lot of content and hashtags, there’s no way of being able to deliver a complete experience of your specific brand to your clients.
Consider Instagram - apart from your choice of image, the platform controls the size, the placement, the order, the colour of your buttons, your font and more. Instagram also controls the behaviour of your content through its algorithm. In fact, the only thing you have real control over is your caption copy. What you say and how you say it is important on social media because it’s the way your ideal customers can most fully engage with your brand, i.e. who you are as a business. I can help you to write your captions in a way that captures your customers and stops the scroll.
05/
Capture your ideal customers |
Launch bundle
EMAILS | SOCIAL MEDIA CHANNELS
| WEBSITE SALES PAGE | LEAD MAGNET
Congratulations! You’re about to launch an amazing product or service. I know it’s taken you a long time to get to this point in your business so, of course, you want to make sure your launch messaging is just right - that’s why I am here to help.
A successful launch needs proper preparation. I’ll help you craft your emails, social posts, website pages and create you a lead magnet to help you create meaningful connections with your ideal customers and drive sales.
Bespoke bundles are available, according to your launch needs.
OR
Anne
BRAND PHOTOGRAPHER
Gurpreet's Brand Voice workshop has, quite literally transformed the way my social media posts speak to my audience. She really dug deep and asked all the right questions to clarify my brand character, ideal client and more - giving me so much clarity and direction on how I can talk to my audience in a way that's consistent, professional and reflects me every single time. It's priceless!
NOT SURE WHAT YOU NEED?
Top tip
Sharing your expertise and building authority is a huge part of scaling your business. To create authority in your copywriting, you need to combine three elements - value, authenticity and social proof. It’s better to occasionally share content that is valuable than frequently share content that only sometimes hits the mark because your position as an expert will be stronger as a result. This means people will actively look out for your posts and save them too. Authenticity means being sincere and true to the values you hold as a business. Finally, always add a little social proof, whether you're designing your launch, your website or even creating your lead magnet freebie. People favour and trust those businesses that have positive feedback from people just like them. Social proof is all about evidence of how you've already helped others and can make a big difference to your bottom line.
FROM THE BLOG
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