Create your brand voice.
ONLINE GROUP TRAINING.
Imagine that your website and social media content are working hard to draw in people who want to know more about what it’s like to work with you or your latest products.
These people are ALL your ideal customers and have come to you because they’ve read your messaging and have emotionally connected with everything you have to say. They're not digging around for a discount - they're ready to invest. That’s because they know the value you will bring to their business. And that’s worth the price.
IT'S ALL POSSIBLE WITH A STRONG BRAND VOICE.
There's no doubt about it - an impactful brand voice will boost your bottom line. But why?
TWO BIG REASONS YOU NEED A STRONG BRAND VOICE:
Building brand consistency - when your ideal customers keep hearing the same voice again and again, it becomes familiar, they grow to recognise it and trust it. Trust is the gateway to more sales.
Creating emotional connections - A brand voice that emotionally connects with your ideal customers is the open door to stronger and more meaningful connections. In the online space, creating meaningful connections with your ideal customers is a real challenge, but essential to making them feel that you understand what they want so they want to buy.
According to Harvard professor,
of our decisions are
We buy with E M O T I O N
justify with L O G I C.
you need help creating meaningful connection with your ideal customers that convert into sales
you keep editing your messaging again and again because it never feels quite right.
you're getting traffic to your website but not many people are making a purchase or booking a call.
you need help translating your brand experience powerfully online.
BEFORE CREATING YOUR VOICE.
-An introduction to brand voice
-Your brand basics: setting the foundations for a strong brand voice
-Your key messages: identifying the emotional drivers
CREATING YOUR VOICE.
- Zooming in: Understanding your ideal customer
- Identifying your brand archetype and persona
- The 4 dimensions of brand voice: creating your voice
USING YOUR VOICE.
- Refining your voice: writing style, language and grammar
- Adapting your voice: social media and formal communications
- Expressing your key messages in your voice
OUR TRAINING CASE STUDY.
Ava loves avocados and wants to share her passion for them with the world through her business, Avacados. In the last few weeks, she’s found the perfect space for her café/salon hybrid on the buzzing streets of Dalston, London.
Before decking out the interior and moving forward with her website and messaging, Ava knows she needs to nail her brand foundations and brand voice so that everything she says really connects with her ideal customers and makes them want to visit. That’s what we’re going to do!
We’re going to use Ava and her business, Avacados, as the case study for our training, so that you can see exactly how each step in the process of creating a powerful brand voice, plays out in a real-life wellness business.
*Please note, Avacados is not a real business.
How to bring your brand to life with an impactful brand voice that's specific to your business.
How to speak to your ideal customers, so they want to listen and take more meangingful action (think clicks, downloads and purchases!).
How to create a powerful brand presence online.
So you can always be sure that your messaging is working hard to hit those ideal customer heart notes every single time.
Live training and Q+A session with a small
well-supported group of up to 10 people.
12 brand archetypes wall chart and individual downloadable cards.
30+ page complete brand voice guidelines based on the example business, Avacados (these are the exact guidelines I create for clients in my 1:1 workshops).
Complete brand foundation guidelines for example business, Avacados
100+ brand voice words list
Create your Brand Voice checklist
A guide to creating your brand foundations wall chart
30-min 1:1 consultation session with me that you can spend up to a month after the training, when you're ready to work on the brand voice for your own business.
The complete training will begin at 9am and last approximately half a day, to allow enough time for questions. Make sure you keep your diaries free until 1pm just in case!
If you know a fellow business owner who you think might be interested in this training, I'd love for you to let them know about it. If they book, tell them to quote your name and I'll gift you 20% off any future training or copywriting package of your choice as a thank you.
BOOKED MY 1:1 BRAND
Gurpreet's Brand Voice workshop has, quite literally transformed the way my social media posts speak to my audience. She really dug deep and asked all the right questions to clarify my brand character, ideal client and more - giving me clarity and direction on how I can talk to my audience in a way that's consistent, professional and reflects me every single time. It's priceless!
After an initial consultation, I felt confident in asking Gurpreet to work on the copy for a new website I am launching. From the outset, [Gurpreet] was very clear and concise about the steps that we would be taking and brought me along the process with her so that I really felt she was getting my voice across.
I recently booked a Brand Voice workshop with Gurpreet. I'd been interested in her services for a while and finally took to the plunge to work with her. I was not disappointed! Gurpreet was incredibly helpful...transparent, clear and highly effective at helping me understand how to connect with my audience and speak to them in a way that resonates with them.
BOOKED MY 1:1 BRAND
BOOKED MY 1:1 BRAND
WHAT'S THE INVESTMENT?
The training, plus 30-min follow-up consultation session costs just £339/pp.
WHEN IS IT?
The first group training session will be held on Thursday 7th October @ 9am (BST).
If you live in North America, please book the next training session (available to book now!) that I'll be holding on Thursday 14th October @ 4pm (BST).
WHERE WILL THE TRAINING BE HELD?
It will be held online, over Zoom. Once you book, you'll receive a confirmation email that will include the Zoom link that you'll need to join the training on the day.
HOW LONG WILL THE TRAINING LAST?
The training will last approximately 3.5 hours plus an extra 30 mins at the end for questions - this will give us enough time to go through everything we need help you create a strong brand voice. Don't worry, we'll have a break in between!
I've been running my 1:1 Brand Voice Workshops for two years now and in that time I've helped tens of small business owners to create an impactful brand voice that specifically engages with their ideal customers.
I love the excitement on their faces when they come back to tell them just how much of a difference it has made to the impact of their messaging and the growth of their business. It's one of the biggest reasons I've decided to make the workshop content more accessible by offering group training.