VIRTUAL GROUP TRAINING.
Create your brand voice.
Join the waitlist for when booking opens
on Monday 6th September.
There's no doubt about it - an impactful brand voice will boost your bottom line.
But exactly what is an 'impactful voice'?
It's a voice that's specifically created to emotionally connect with your ideal customers so they feel and believe that your product/service is the one that most effectively gives them what they want.
Join me
on this complete brand voice training and I'll help you create a strong and impactful brand voice, specifically for your business so that you can create more meaningful connections with your ideal customers and sell more.
According to Harvard professor,
Gerald Zaltman,
95%
of our decisions are
subconscious.
We buy with E M O T I O N
+
justify with L O G I C.
-
you keep editing your messaging again and again because it never feels quite right.
-
you're getting traffic to your website but not many people are making a purchase or booking a call.
-
you know that you can capture customers in-person but need help translating that brand experience powerfully online.
BEFORE CREATING YOUR VOICE.
-An introduction to brand voice
-Your brand basics: setting the foundations for a strong brand voice
-Your key messages: identifying the emotional drivers
CREATING YOUR VOICE.
- Zooming in: Understanding your ideal customer
- Identifying your brand archetype and persona
- The 4 dimensions of brand voice: creating your voice
USING YOUR VOICE.
- Refining your voice: writing style, language and grammar
- Adapting your voice: social media and formal communications
- Expressing your key messages in your voice
OUR TRAINING CASE STUDY.
Ava loves avocados and wants to share her passion for them with the world through her business, Avacados. In the last few weeks, she’s found the perfect space for her café/salon hybrid on the buzzing streets of Dalston, London.
Before decking out the interior and moving forward with her website and messaging, Ava knows she needs to nail her brand foundations and brand voice so that everything she says really connects with her ideal customers and makes them want to visit. That’s what we’re going to do!
We’re going to use Ava and her business, Avacados, as the case study for our training, so that you can see exactly how each step in the process of creating a powerful brand voice, plays out in a real-life wellness business.
*Please note, Avacados is not a real business.
-
How to bring your brand to life with an impactful brand voice that's specific to your business.
-
How to speak to your ideal customers, so they want to listen and take more meangingful action (think clicks, downloads and purchases!).
-
How to create a powerful brand presence online.
So you can always feel confident that your messaging is working hard to hit those ideal customer heart notes every single time.
-
The complete training will begin at 9am and last approximately half a day, to allow enough time for questions. Make sure you keep your diaries free until 1pm just in case!
-
If you know a fellow business owner who you think might be interested in this training, I'd love for you to let them know about it. If they book, tell them to quote your name and I'll gift you 20% off any future training or copywriting package of your choice as a thank you.
BOOKED MY 1:1 BRAND
VOICE WORKSHOP
Gurpreet's Brand Voice workshop has, quite literally transformed the way my social media posts speak to my audience. She really dug deep and asked all the right questions to clarify my brand character, ideal client and more - giving me clarity and direction on how I can talk to my audience in a way that's consistent, professional and reflects me every single time. It's priceless!
After an initial consultation, I felt confident in asking Gurpreet to work on the copy for a new website I am launching. From the outset, [Gurpreet] was very clear and concise about the steps that we would be taking and brought me along the process with her so that I really felt she was getting my voice across.
I recently booked a Brand Voice workshop with Gurpreet. I'd been interested in her services for a while and finally took to the plunge to work with her. I was not disappointed! Gurpreet was incredibly helpful...transparent, clear and highly effective at helping me understand how to connect with my audience and speak to them in a way that resonates with them.
Anne
Sarah
BOOKED MY 1:1 BRAND
VOICE WORKSHOP
Sonal
BOOKED MY 1:1 BRAND
VOICE WORKSHOP
WHAT'S THE INVESTMENT?
The training, plus 30-min follow-up consultation session costs just £339/pp.
WHEN IS IT?
The first group training session will be held on Thursday 23rd September. If you can't make that, don't worry. I'll be releasing new dates for December 2021 and March 2022 soon.
WHERE WILL THE TRAINING BE HELD?
It will be held online, over Zoom. I'll send out the link one week before the training session begins.
HOW LONG WILL THE TRAINING LAST?
The training will last approximately half a day. We'll start at 9am - to make sure everyone has a chance to ask questions, I recommend keeping your diaries free until 1pm.
Hello!
I'm Gurpreet.
YOUR TRAINER
I've been running my 1:1 Brand Voice Workshops for two years now and in that time I've helped tens of small business owners to create an impactful brand voice that specifically engages with their ideal customers.
I love the excitement on their faces when they come back to tell them just how much of a difference it has made to the impact of their messaging and the growth of their business. It's one of the biggest reasons I've decided to make the workshop content more accessible by offering group training.