Create copy that attracts clients.
1:1 ONLINE BRAND VOICE WORKSHOP
Your website and social media content are working hard to draw in people who want to know more about what it’s like to work with you and your services.
These people are ALL your ideal clients and have come to you because they’ve read your copy and have emotionally connected with everything you have to say. They're not digging around for a discount - they're ready to invest. That’s because they believe in the value that YOU, above all others, will bring to their business. And that’s worth the price.
It's possible with a strong brand voice.
According to Harvard professor,
Gerald Zaltman,
95%
of our decisions are
subconscious.
We buy with E M O T I O N
+
justify with L O G I C.
You've dug into their frustrations and desires, and now you're using this work as your guide to crafting your messaging and the kind of content you share online.
something isn't working. Your ideal clients aren't engaging and it doesn't matter how much you edit your copy, it just doesn't sound right. You're feeling confused about what to do next and disappointed that your services aren't getting the sales or love they deserve, despite trying to understand your ideal clients inside-out.
But...
You know what you do and who you're doing it for - you've even nailed your 'why.' What you don't have is your how. How do you confidently write your copy in a way that you know will land with your ideal clients every single time? Answer - with a strong brand voice.
A defined voice drives sales by specifically reaching out and into the hearts of the people you want to serve. It builds trust, grows consistency and is a vital element of hyper-focused copy that motivates your ideal clients to take action.
BEFORE CREATING YOUR VOICE.
-An introduction to brand voice
-Your brand basics: setting the foundations for a strong brand voice
-Your key messages: identifying the emotional drivers
CREATING YOUR VOICE.
- Zooming in: Understanding your ideal customer
- Identifying your brand archetype and persona
- The 4 dimensions of brand voice: creating your voice
USING YOUR VOICE.
- Refining your voice: writing style, language and grammar
- Adapting your voice: social media and formal communications
- Expressing your key messages in your voice
A 25+ page set of guidelines that covers all the work we do together in the workshop, PLUS your key messages and 'what I do' elevator pitch written in your brand new voice.
This will be your go-to any time you're about to write some copy and need a reminder of your voice and the kind of language you should use.
you're attracting people who aren't your ideal clients and don't make you feel excited to serve
you keep editing your messaging again and again because it never sounds quite right.
you're getting traffic to your website but not enough are actually buying or booking a call.
you've had enough of working hard creating content that never seems to land
Brand Photographer
BOOKED MY 1:1 BRAND
VOICE WORKSHOP
Gurpreet's Brand Voice workshop has, quite literally transformed the way my social media posts speak to my audience. She really dug deep and asked all the right questions to clarify my brand character, ideal client and more - giving me clarity and direction on how I can talk to my audience in a way that's consistent, professional and reflects me every single time. It's priceless!
The work that Gurpreet and I did together has helped me crystallise my offering and how I see myself. I've become much more confident and am clear about how to tell people what I do, be they clients or just interested parties. If you're thinking about working with Gurpreet, go for it. Even if you don't quite know what you think you want, it will always be a productive and useful process.
I recently booked a Brand Voice workshop with Gurpreet. I'd been interested in her services for a while and finally took to the plunge to work with her. I was not disappointed! Gurpreet was incredibly helpful...transparent, clear and highly effective at helping me understand how to connect with my audience and speak to them in a way that resonates with them.
Anne
Piers
BOOKED MY 1:1 BRAND
VOICE WORKSHOP
Sonal
BOOKED MY 1:1 BRAND
VOICE WORKSHOP
Leadership Coach
Nutrition Coach
WHAT'S THE INVESTMENT?
£895 - you can pay in full or via a payment plan, across two months.
WHERE WILL THE WORKSHOP BE HELD?
It will be held online, over Zoom, although if we do live within a reasonable distance of each other I would be more than happy to hold it in person.
HOW LONG WILL THE WORKSHOP LAST?
The workshop will last approximately 3.5 hours, but don't worry, we'll have a break in between! We'll also book in a 30-min call the following week to go over your feedback on the guidelines.
HOW QUICKLY CAN YOU SEND ME THE GUIDELINES?
I'll send you a first draft of your guidelines one week after our workshop. You'll then have time to review them. We'll have a short call to discuss your feedback and then I'll send you the completed guidelines a few days after that.
I NOW HAVE SUCH A CLEAR IDEA OF MY MESSAGING AND VOICE
I now have such a clear idea of my messaging and voice, which means I can post confidently to social media, my website etc. It was like the missing piece of the puzzle to helping me grow my audience.
Tasha
NEURODIVERSITY AFFIRMING SEN TEACHER & FAMILY COACH
attract consistent new enquiries from people who exactly match those you want to serve?
convert more curious browsers to paying clients?
feel confident that everything you're communicating is landing with your ideal clients?
fully step into your founder role and become the go-to expert in your field?
Book a call with me and let's talk about your business and put a time in to kick-off your brand voice workshop.
To get the most out of this workshop, you need to have a good understanding of your mission, vision and key message statements, as well as your ideal clients. If you don't have this info, or only have a partial knowledge, don't worry. Let's chat about how we can nail these alongside your brand voice.
Hello!
I'm Gurpreet.
BRAND VOICE EXPERT
I've been running my 1:1 Brand Voice Workshops for three years now and in that time I've helped tens of small business owners to create an impactful brand voice that specifically engages with their ideal customers.
I love the excitement on their faces when they come back to tell them just how much of a difference it has made to the impact of their copy, the growth of their business and their own confidence. Now, I'm excited to help you do the same.