Refresh your messaging.
Keep going, you're almost there.
I see you’ve been working day and night on your business but just aren’t getting the traction you deserve. Let’s really get into the hearts and minds of your ideal customers and refresh your messaging, so that you can create meaningful emotional connections between them and your business to help you drive those sales.
COPYWRITING SERVICES DESIGNED TO CAPTURE YOUR CUSTOMERS:
Perfect your personal story.
Websites can take anywhere between several weeks and a few months to launch. But don’t let that stop you from reaching out, sharing your story and building valuable business connections.
Your personal story is all about introducing ‘you’ to the world in the way that you want to be seen and known, so that when you launch your business, your audience will already know part of what you’re about. It’s powerful.
I’ll help you figure out your specific personal story and write the copy for your LinkedIn page, website About page and a standard event-style biography, with options to extend this across to your Instagram and Facebook bios too, so you can make waves before your website even exists.
Website once-over |
Quick wins & powerhouse projects.
If your website isn't capturing customers in the way that it should, I can help you review the messaging and user experience of each page and pick out the places that need work.
Website copywriting goes hand-in-hand with your website design; it’s not just about what you’re saying and how you’re saying it. If that wasn’t already enough, you also need to think about where you’re saying it to make sure you’re making the most of its potential. For example, it’s great to include a little bit about your story on the Homepage, but will it get more clicks sitting in the middle of the page or right at the top?
To understand the answers to these questions, we’ll talk about your brand, including your ideal customer. Then I’ll review your website and provide you with a set of high-impact quick wins you can implement straightaway and larger powerhouse projects to work on in your own time, all in a handy document. And just to make sure, it all makes sense and you’re not left wondering, we’ll finish with a 30-min consultation to iron out any niggling questions.
Better marketing bundle |
Quick wins & powerhouse projects.
3 EMAILS | 2 SOCIAL MEDIA CHANNELS
| 1 BROCHURE/ LEAFLET
Now that we've reviewed your website, let's get started with the rest of your marketing. Send me up to 3 emails, 2 social media channels and 1 brochure/ leaflet that could do with a review and refresh of your copy and I'll provide you with a set of high impact quick wins and larger powerhouse projects in a handy document. And, of course, we'll have a 30-minute consultation to make sure everything is clear.
Bespoke bundles are available.
Seasonal sales boost.
Pick up the sales pace at the time of year that matters most for your business.
Whether it’s spring, summer, Christmas or Mother’s Day, I can help you craft impactful messaging that creates meaningful connections with your ideal customers to give your business a seasonal boost.
In order to make the most of our work together and drum up as much interest and excitement as possible, please contact me about this option at least 10 weeks before your planned launch.
Shine on social media.
Social media has become a must-have for most business owners and it can be a real challenge to stand out – why? Because, beyond the similarity of a lot of content and hashtags, there’s no way of being able to deliver a complete experience of your specific brand to your clients.
Consider Instagram - apart from your choice of image, the platform controls the size, the placement, the order, the colour of your buttons, your font and more. Instagram also controls the behaviour of your content through its algorithm. In fact, the only thing you have real control over is your caption copy. What you say and how you say it is important on social media because it’s the way your ideal customers can most fully engage with your brand, i.e. who you are as a business.
People buy from people. And not just anyone – they buy from people they like because liking leads to trusting. Building successful relationships on social media is all about the way you speak to people. I can help you to write your captions in a way that captures your customers and stops the scroll.
Pep up your product descriptions.
How often do you see your people on your website get all the way to the product page – maybe they even add to basket and then…abandon?
Your product descriptions are also known as the sale clinchers and are hugely undervalued by business owners. Just think - your ideal customer has browsed the reviews, seen the results, read your blog post and now they’re ready to buy. But if your product description doesn’t reflect the same positive energy that drove them there in the first place, then it might just lose you a sale.
The best product descriptions create a powerful emotional connection with your ideal customer – they reinforce the benefits of your product, why they should buy it and how it will make a difference to their lives. You’ve done the hard work to get them all the way to the point of purchase – I can help you make sure you seal the sale.
NOT SURE WHAT YOU NEED?
Gurpreet's Brand Voice workshop has, quite literally transformed the way my social media posts speak to my audience. She really dug deep and asked all the right questions to clarify my brand character, ideal client and more - giving me so much clarity and direction on how I can talk to my audience in a way that's consistent, professional and reflects me every single time. It's priceless!
The biggest reason businesses don’t get the growth they deserve is that they don’t have a strong brand. Before you seriously think about your copywriting, it’s really important to nail the reason your business exists, your vision, who your customers are, your values and key messages first. These are collectively called your brand foundations and inform the way your business grows, just like the first line of bricks in a house. In contrast, your copywriting is like the second floor. Without your brand foundations, your copywriting will be weak and ineffective. Strong brand foundations allow you to create meaningful connections with your ideal customers, so you sell more and your business grows.
Need some help with your brand foundations? Ask me for my little black book of trusted partners.
Frequently asked questions.
What are your rates?
My rates depend on the project. Every project is slightly different and that means my rates will be different too. I'll be able to give you an accurate quote for your project once we've had a call to chat about what you need. To give you a rough idea, all projects are based on my hourly rate of £50.
What other services do you offer?
You can view a complete list of my services here.
Do you have any more tips that might help me refresh my messaging?
Yes! I'm always sharing my advice and quick tips on my Instagram account @gb_copywriting_
Or you can subscribe to my email list! I'm always asking and listening to the things you find challenging about getting your message across to your ideal customers and growing your business. And I genuinely want to help you thrive. As a subscriber you'll always be the first to know about my new resources, events, services and, of course, surprise offers especially created for my copy community.
What's the process if I decide to work with you?
It all begins with a call - we'll have a chat about your business and project over Zoom then I'll send you over a quote. Once we're ready to go, we'll sign a contract and I'll send you my copywriting brief, so I can really get to grips with your brand, including your ideal client. This is the foundation work that underlines every piece of effective copy.
I'll work on the first draft of your project and send it to you for feedback. If you have any edits, I'll go back and make the amends, before sending you the final version by the agreed delivery date.
I'm not sure what's best for my business? What should I do first?
It can be overwhelming when you're first setting up your business. There's so much to do - I know exactly what it feels like because I've been there too!
Book a call with me and let's chat about it over Zoom and a cup of tea. I'll help you figure it out and create a plan for next steps.