3 ways to identify your niche.
The word ‘niche’ has taught me that jargon doesn’t have to look like a multi-hyphenated keyboard smash. In fact, it can be as simple as five letters and one syllable, and still cause just as much confusion. But the concept is useful. When people ask about your #niche, they’re asking about your area of focus. What area of the market do you serve? The trouble with the word ‘niche’ is that it sounds suffocating. It sounds like you’re cramming yourself into the little limiting co