Create click-worthy copy. Connect with your customers. Conquer your business goals.

The 4 best-kept secrets of impactful copy.

If you’re a wellness business owner, you will know that, while your service may be sales-worthy, the real sales-driver is your messaging....

5 don'ts for compelling copywriting.

When you’re always being told about the things you can do to help your business grow, it can sometimes be equally helpful to know what...

Why your brand foundations matter.

Digging deep into your business to extract the reason you exist (your purpose), may seem straightforward, but it’s often a challenge that...

3 ways to identify your niche.

The word ‘niche’ has taught me that jargon doesn’t have to look like a multi-hyphenated keyboard smash. In fact, it can be as simple as...

Celebrating female founders on International Women's Day.

In honour of International Women’s Day, I want to take a moment to celebrate the work and achievements of five wonderfully inspiring...

How to make your ideal clients feel valued.

Your clients love to feel special. If you’ve read my post ‘Why Build a Brand Anyway?’ you’ll know that consumers are more demanding than...

Why build a brand anyway?

If there’s one thing I am sure of it is this: in the crowded market we all live in today, building a brand is the only way to grow a...

5 of the best places for blog post inspiration.

Sharing your expertise through regular blog posts is a great way of supporting your community and demonstrating your knowledge and...

How to write for your audience online.

When it comes to writing for your audience online, we all know that we need to be concise – the online world is a distracting space and...

Why the savvy entrepreneur will always invest in a copywriter.

There’s no doubt that, coupled with a top product and/or service, great copywriting can equip a new business with the muscular legs it ...

Your brand voice - what is it, what's the point and how do you create one that sells?

When you’re creating the brand blocks of your small business, your brand voice, or tone of voice as it’s also known, can be confusing....