Feb 27, 20233 minTop 3 small business fears of working with a copywriter.Honest answers to the most common copywriting fears of wellness business owners in 2023. In reality, I think that these are a mix of...
Jun 14, 20224 minThe 4 best-kept secrets of impactful copy.If you’re a wellness business owner, you will know that, while your service may be sales-worthy, the real sales-driver is your messaging....
Apr 26, 20222 min5 don'ts for compelling copywriting.When you’re always being told about the things you can do to help your business grow, it can sometimes be equally helpful to know what...
Apr 13, 20224 minWhy your brand foundations matter.Digging deep into your business to extract the reason you exist (your purpose), may seem straightforward, but it’s often a challenge that...
Mar 23, 20224 min3 ways to identify your niche.The word ‘niche’ has taught me that jargon doesn’t have to look like a multi-hyphenated keyboard smash. In fact, it can be as simple as...
Mar 11, 20224 minCelebrating female founders on International Women's Day.In honour of International Women’s Day, I want to take a moment to celebrate the work and achievements of five wonderfully inspiring...
Feb 10, 20225 minHow to make your ideal clients feel valued.Your clients love to feel special. If you’ve read my post ‘Why Build a Brand Anyway?’ you’ll know that consumers are more demanding than...
Feb 9, 20226 minWhy build a brand anyway?If there’s one thing I am sure of it is this: in the crowded market we all live in today, building a brand is the only way to grow a...
Dec 2, 20214 min5 of the best places for blog post inspiration.Sharing your expertise through regular blog posts is a great way of supporting your community and demonstrating your knowledge and...