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Copywriting and brand clarity for wellness business owners.

I empower business owners with the copywriting and brand clarity they need to stand out, thrive and be loved by their ideal clients.


Up your impact.

Download my resources to help you write more powerful copy.

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How to write a powerful About page 2.0

Your essential 5-step guide.


Copywriting for Instagram

Deliver a better brand experience.


30 ways to improve the impact of your website in 30-mins

Your complete website checklist.

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'Is this thing on?'

When you're writing copy for your ideal clients online, it can feel like you're talking to a virtual wall, especially if you aren't getting the traffic, enquiries or sales in return. You keep putting yourself out there and wondering whether anything is landing, until it all becomes a bit demotivating and you're confused about your next step.


Create meaningful connections.

Create meaningful connections with GB Copywriting

Your ideal clients are out there and they are ready to listen.


As a wellness business owner, you're passionate about making a difference to the lives of your ideal clients. The problem is, at the moment, they're unable to meaningfully connect with your message because:


  • It doesn't sound like them

  • It doesn't connect with their motivations and frustrations

  • It's not compelling or persuasive


This is blocking your business from its potential to thrive.

Unblock your growth.

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​A thriving business relies on creating meaningful, emotional connections with your ideal clients. That's because we buy with emotion.


The most effective way of doing this is by backing your business with a strong brand and expressing your message through clear, client-focused and impactful copy, so that you consistently:

  • Engage and attract your ideal clients

  • Earn regular sales and repeat business

  • Feel confident that everything you share is landing



I'm Gurpreet.


For the last 7 years, I've written copy for local and global wellness businesses. Now I want to help you connect with your ideal customers as powerfully as any established brand. Over the years that I've been running my own business, I've learned a lot about what makes people buy. At the top of the list is that all-powerful emotional connection. That's the real sales-driver and I'm here to show you how you can create it to help you grow your own business.


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Imagine this...

Your brand is working hard to attract people who want to know more about your products and services. These people are ALL your ideal clients and have come to you because they’ve read your messaging and emotionally connected with everything you have to say. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
You even have people saving up to invest in you – they might not be able to afford what you offer right now, but they’re not digging around for a discount.
That’s because they know the value you will bring to their business. And it’s absolutely worth the price.⠀⠀⠀⠀⠀⠀⠀⠀⠀
THAT is the power of a strong brand.

And it's something you can achieve for your business.

Let's help you get there together.

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This is the WHY of your business and involves digging deep into the heart of everything that makes your business worthwhile. Without clarity at this stage, there's no way you will be able to express your message with impact. This is essential for business owners who feel they don't quite have a grip on the basics, from their purpose and values through to their brand voice and ideal client.


It doesn't matter how exceptional your product or service, if you cannot tell your ideal clients about it in a way that makes them want to buy, then it won't sell. This is all about writing meaningful copy across all of your channels, which is brand-aligned and specifically created to capture the hearts and minds of your target market.

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What do you need?

Choose from the options below.

Words of thanks.

Sofia Latif reviews GB Copywriting



Gurpreet is a great content partner to have on your side. Not only does she produce high quality posts for me but she also gets under the skin of the brand and business, understanding the nuances of our messaging and what we are communicating. She is reliable and someone I am lucky to have working with me.

Anne Thomas reviews GB Copywriting



Gurpreet's Brand Voice workshop has, quite literally transformed the way my social media posts speak to my audience. She really dug deep and asked all the right questions to clarify my brand character, ideal client and more - giving me so much clarity and direction on how I can talk to my audience in a way that's consistent, professional and reflects me every single time. It's priceless!

Charlotte Nguyen reviews GB Copywriting


I will be forever, forever, forever grateful to Gurpreet for the impact that she has had, not just on my business but on me personally, as an individual. And I think that if you're really serious about your mission and your impact and your growth, then you should really consider partnering with Gurpreet for so many reasons.


 "I’m ALL about doing things with your whole heart. And small businesses just about have some of the wildest, most full and daring hearts around."

Let's get started.

Have a question or want to know more about how we can work together?

Book a call, using the form below, or send me a message and I'll be in touch within two business days.

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