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What is copywriting?

Copywriting is writing about your business in a way that creates an emotional connection with your ideal customers and persuades them to fulfil an action.

This action could be the click of a button, a download or the ultimate action – a purchase.

Why good copy matters.

According to research, 95% of our purchasing decisions are subconscious. That means, most of the time, we're not using our heads when we buy a product or service.


Instead, we buy with emotion and justify with logic. That's why good copy matters - because it's all about communicating the benefits of your business in a way that creates an emotional connection with your ideal customers. This is the only way you can earn consistent sales and grow your business.

Create meaningful connections.

I help business owners in the wellness space create meaningful connections with their ideal customers and sell more, through click-worthy copywriting and brand development.

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Ace your About page.

Did you know - your About page is the second most viewed page of your website after your Homepage? It's also a key spot to catch new customers.

Grab my guide to help you nail it and make the most of this underrated opportunity to clinch a sale.


I know you.

You have a big idea and know exactly what you want to achieve but aren’t sure how to speak to your ideal customers about it in a way that makes them want to buy. Your current messaging isn't serving you anymore and you know this lack of connection isn't just compromising your impact online, but is also a barrier to your business growth.

How I can help.

For the last 7 years, I’ve been helping small business owners in the wellness space speak to their ideal customers with clarity, consistency and impact. I’m ALL about doing things with your whole heart. And small businesses just about have some of the wildest, most full and daring hearts around. I'm here to help you grow your big idea into bigger business and craft effective copywriting that boosts your bottom line.



I'm Gurpreet.


I've written copy for Clinique, Kuwahuru and Wild Nutrition and now want to help you connect with your ideal customers as powerfully as any established brand. Over the 7 years that I've been running my own business, I've learned a lot about what makes people buy. At the top of the list is that all-powerful emotional connection. That's the real sales-driver and I'm here to show you how you can create it to help you grow your own business.


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Hire me to help you create meaningful connections with your ideal customers. From website copy and blog posts to snappy sales emails and one-liners, I offer services to launch, refresh and scale your business. And if you need something extra special, I create bespoke packages too.


Learn how to write click-worthy copy that drives your business growth. Whether you’re interested in upping your skills or completely new to copywriting, my workshops and jargon-free resources will help you communicate powerfully with your ideal customers, whatever your business background.

What would you like to do?


Words of thanks.

Image by Amy Hirschi


Gurpreet demonstrated a clear understanding of brand and tone – despite being new to the accounts. Her proposals were clever and beautifully created, showcasing her adaptability, creativity, and efficiency in providing us with top-quality copy that was a perfect fit for the brief. We would be very glad to work with her again!

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Gurpreet's Brand Voice workshop has, quite literally transformed the way my social media posts speak to my audience. She really dug deep and asked all the right questions to clarify my brand character, ideal client and more - giving me so much clarity and direction on how I can talk to my audience in a way that's consistent, professional and reflects me every single time. It's priceless!

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I asked Gurpreet to create a bonus module for the participants of my online content course. With just a brief overview of my requirements she far exceeded my expectations with her ‘Copywriting for Social Media’ 4-page document. With statistics to support her statements, real examples and templates for them to use my clients love it.

Let's talk.

Have a question or want to know more about how we can work together? Send me a message and I'll be in touch within two business days. If you prefer, book a call and let's have a chat instead.

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Speak soon!